Sitewide links are the types which appear on every page of the site. These generally show up either in the menu/navigational bar or part of your website, in the header section, or in the footer section. Sitewide links are either likely to be internal (pointing to pages on that same site) or external pointing to pages on other web sites.
An example would be footer links like those right on this site:
Internal sitewide links are completely fine and therefore are utilized by most websites since they alllow for a user friendly experience. Furthermore, they’re not being utilized to spread link juice to other sites, or quite simply they’re not being employed to affect Google or other search engines like google with the purpose of improving someone’s rankings artificially. Each of the traffic and link juice stays and spreads around your web site with internal sitewide links and helps your audience navigate your web site better.
External sitewide links are where it starts to get hairy, because you’re now such as a connect to another website on each and every page of your site. In today’s anal retentive arena of search engines like google, that appears suspicious as you would expect. Be aware that this is my own, personal personal conjecture because Google has never come out and caused it to be explicitly clear one of the ways or perhaps the other. If one makes the link NoFollow, adding the rel=”nofollow” tag to the link, it won’t pass any influence/link juice to many other sites, you already know which you won’t possess issues in the future because you’re not seeking to pass influence, simply a helpful link for the traffic purposes. No problem with this particular in any way, in case you’re uncertain, opt for NoFollow.
Conversely, in the event you leave the hyperlink as a DoFollow, and especially if that link’s anchor text will be the keyword you’re targeting on that linking to page, you may get dinged by Google someday if you haven’t already. In the event you add more sites to the profile, it gets even more dangerous.
Ultimately it’s very subjective with many different shades of gray rather than a yes or no answer. In case your key phrases is more of the branding keyword and you’re only doing it in one site to another, then that’s much less big of the issue.
If you really just want your link to function in order to send visitors from one site to another one, make it NoFollow. Many webmasters aren’t worried about SEO Houston when it comes to sitewide links; they may not care if their internet site ranks well, they only want the traffic in one site to attend one other, and NoFollow will accomplish that simply fine.
Avoid strictly text based articles, blog posts, and even informative pages. More varied content by means of images, infographics, video, and even forms goes a considerable ways in delivering a far more versatile and fascinating user experience with delivering your articles. Search engines like google know this, and consequently will usually reward the page which employs multiple choices for delivering fcfrts content on the text based page within the same topics. While search engine listings are becoming better about determining what certain content articles are about while not having to be explicitly told each time in the meta data, effective keyword usage inside your content continues to be best indicator for search engines to easily see how to index your page.