Two of the most visited websites are Google and Facebook and the second one is considered as the “must have” asset for businesses. Why? Because Facebook is a tool that permits you to connect with your prospective customers directly and almost personally. It is the B2C connection because customers can have a direct method of contacting a business.
When it comes to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness is apparently missing. But that may be that businesses haven’t learned the best way to market Facebook properly. So if you don’t possess a Facebook page for your company, or else you aren’t seeing anything significant coming from your page, now you ask ,, are you marketing your Facebook page to fullest possibility?
Let’s have a look at a couple of things you need to be doing to utilize this dynamic platform to boost brand awareness among other businesses, especially your competitors and vendors.
The First Step. Create an intriguing Facebook page. Here is the initial thing your overall and potential prospects will discover and it is the easiest thing to do. Start with making a profile by finding two pictures. You’ll need to have a 32px x 32px for that company’s profile image. Then you will want an 851px by 315px for the cover photo.
They are the first thing that is viewed by targeted traffic to your Facebook page, therefore it is a large deal. Remember good high-resolution quality graphics will be the reflection of your own business on Facebook.
Now, complete the business information. This includes what your company is about, a method to contact you, your days and hours of business, your way of payment and something that describes your company. This is simply not something you need to rush through in the end… it really is what will make an effect on visitors about your company.
Now What? Now that you have your company Facebook page, the next step is to fill the page with content. You need to top quality stuff so that when visitors view your Facebook page, they would want to “like” the page!
Use images and videos that will create an environment that is certainly so dynamic, visitors would want to contact your company, or at the minimum, visit your website. You should post something on Facebook no less than 3 days a week.
Why? Well, the net can be your 24/7/365 employee and Facebook is usually there. So by posting on a regular basis with content that is fun, informative, interesting, and intriguing, you can be interacting with visitors every time they have Facebook.
Reports have found that by posting one or two time each day gets the most interaction with followers. You can set goals on your own Facebook page that tracks your failures and successes with the content that you posting. Make use of this information to discover what visitors to your page wish to see. Don’t be posting just to become active.
And remember, your overall customers, prospective customers, and suppliers, vendors, and even the competition are scanning Social Networking all day, every day, all year round. So you can pre-schedule posts for holidays and weekends and not need to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This following step can be done using the step above simultaneously when your Facebook page progresses. Begin by searching Facebook for your suppliers and vendors. Search for your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and discuss their posts from your company’s Facebook page.
This Really Is B2B Social Media Marketing Strategy
B2C Facebook pages wait for existing and potential customers in the future, more-or-less. It is easier to just advertise in the store actually. But for a company, B2B marketing gives you the opportunity to interact with other businesses pages to advertise your brand, products, and services as well as share content.
By interacting with the competition, suppliers, and vendors on Facebook, you will additionally gain other followers that will come with an interest in your business too. When the fans of your competitors, suppliers, and vendors pages notice your interaction together, they will take a look at activity on the Facebook page and once they see content that is certainly of interest to them, they’ll click that “like” button and begin following your company too.
Maintain the Content Going
You must continue posting content on your Facebook page and you need to share the content from your pages you have liked and follow too. This will help you to carry on and form an environment that nurtures discussion on your own Facebook page.
Remember, that content is king be it on the company website or maybe your company’s social platforms. In addition to a Facebook page, you ought to have a Google page, a LinkedIn Page, a Twitter page and whatever other social media platforms your competitors, existing and potential prospects, suppliers, and vendors use.
Keep the content good quality, informative and interesting or people won’t follow yourself on any social media platform. Moreover quality content, make use of your social networking platforms to promote too. They are great places to post contests, deals, and sweepstakes.
Which Will Take Time! Now this is actually all likely to require being online, daily, using these social networking platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was clearly a catch here, right? Yes, you’re going to need to invest some time on these social media platforms to do this all stuff we just discussed for successful B2B strategy and quality tixjae posting. And that is where I can help you as a Freelance Writer & Virtual Assistant! Reach out to me and see a few things i can offer both you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then contact me!