There are so many SEO agencies around and from experience I am going to discuss a number of the tricks they play. At the start of the SEO deal you have to be very careful what you sign up for. An SEO sales person will normally do the sale by signing Search engine optimization contract with you. You should be aware of terms of services and responsibilities assigned. e.g. who can develop the new web pages, who will write the content of pages, who can optimize the web pages and how many pages will be optimised, will you offer the SEO Company the access to the web server? Payment details, keywords etc.
#1 ranking guarantee:
Many SEO companies will trick you by advising you “we shall guarantee you #1 position on yahoo”. This guarantee is regarded as the misleading of all. If any SEO agency guarantees you #1 position on the search engines then you should instantly question them exactly how much control you might have over Google algorithm. They will simply know you might be not anyone to get misled because you have performed your home work. The search engine always changes algorithm and at any time the most effective SEO Company in the country will likely be caught from this change as well as your ranking will likely be instantly affected. What this means is it may drop or certain occasion may climb. Google advises the company community never to trust a search engine optimisation company that guarantee you #1 position since this is basically mean the SEO company know someone inside Google who gives away Google secrets. A real Guarantee is going to be like increase the amount of visitors. Or increase in the enquiries.
Negotiating & decreasing the prices:
When you meet up with a search engine optimization sales person you must not try to lower their fees because the SEO Company usually recommend the best offer for you, unless the sale seams to become too costly in this case you will have to compare this cope with other businesses deal. In the event you negotiate to get the package with lower fess few thinks that you simply do not want will happened including:
• Absence of performance
• lower quality optimization
What I mean by absence of performance will be the SEO agency will not supply you with the best optimization practices by completing only partial of the promised package since the SEO agency will need to makeup for your price reduction. The SEO Agency will surely give you advice this activity is done and you may never know it was completed. e.g. important link-building strategies is to list your website on the Yahoo director this will be charge $USD300.00 an evaluation fee. The SEO agency can simply say we have submitted your web site to Yahoo director and it also was rejected.
Lower quality optimization mean to rank high the SEO Company may reduce the amount of external links to lessen the price of any project. To replace with an same in principle as SEO ranking is always to raise the keyword density and injecting a lot of keywords including H1 & H2. To your webpages e.g. should your company name is referred to as ABC PTY, they will likely use H1 heading ” Keyword 1″. This qlueaa is likely to make your website look confusing because the visitor may think your company name is “keyword 1”.
Stopping the agreed payment:
My personal advice would be to never ever stop the agreed payment. The SEO Company work too hard on your own project should you stop paying them they can do any of the following:
• Remove your entire website from Google index (your website will surely disappear from Google).
• Take away the optimised website and change it with old non optimised website
• Remove your internet site from the server
• Install viruses within your website server
In conclusion I give you advice to be careful on what SEO deal you are taking while keeping making payment on the agreed fees. This can help keep you from SEO agencies tricks.