What’s the fastest method to get more new patients to your practice? Every practice owner wants the simple answer so when the phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to prevent getting sold and instead obtain an online medical marketing firm which offers value. Ask these 5 questions.
* Do they really measure success with regards to trackable new patient leads?
* Will they charge month to month or lock people into long-term contracts?
* Can they supply proof the service(s) generate more new patient calls?
* Are they transparent or do they really hide fees?
* Do they really manage your marketing for you personally?
* See below for that particulars on each.
1. Will they measure success in terms of new patient leads?
Should you own a practice, the objective of medical marketing is to do just one important thing, which is to acquire more new patients calling as well as emailing your practice. It’s not to the quantity of ad impressions or Google views, branding, or page impressions or even total variety of calls you receive. None of these things can be changed into new patients and sales.
Most medical marketing firms attempt to bury you in data about stuff that has no tangible benefit. A few will even request you to put special coding on your website throwing off your current marketing metrics. Instead search for a marketing firm that uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you each month.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts should be a big red flag. It’s a sales tactic to sell services people will want to dump in a month or two that keeps you paying for 6-12 months for a thing that does nothing. Be sure to pick a medical marketing firm that charges on a month to month basis. This way, they’ll need to carry on and earn your business monthly.
3. Can they supply proof the service(s) generate more new patient calls?
Ever endured someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you need to know is the fact that none of these work and something is even illegal. There exists zero proof that by using these marketing tools will attract one particular new patient. However, there is a lot of evidence that these particular are just approaches to charge your practice for services who do nothing.
Geo-fence display pushes texting out to prospects driving by the practice. Which is not merely annoying, and in case it worked would mess with our scheduling. In fact, it doesn’t generate leads. Great idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting a very good idea, for most local businesses but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads and after that talk to a couple of clients who’ve tried it.
4. Will they be transparent or do they really hide fees?
With regards to price you’d like to know what you’re paying for, right? Yet a common ripoff strategy in the industry is always to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then the firm refuses to completely provide information about how much of that money will almost certainly actual AdWords spend versus into their pockets.
The only transparent method to charge for medical PPC would be to charge a monthly management fee and after that have you pay the AdWords spend directly on your charge card. This way you know just how much you happen to be making payment on the marketing firm to control your medical PPC and how much visited Google’s AdWords.
5. Do they really manage your marketing to suit your needs?
There are a lot of low-cost online marketing services out there that provide you use of software so you can manage your marketing yourself. For instance, you can find a number of companies that sell online review software, and almost none that train your team using it and be sure it’s working for you.
Getting usage of powerful website marketing tools is wonderful, in theory, for those who have a Ph.D. in website marketing and 40 hours per week to spare. On the other hand, if you currently have employment helping patients, these are just a big waste of time and funds.
Make sure to check the marketing firm does the work, so that you can give attention to everything you do best which can be helping patients. What’s the easiest method to attract new patients? Make sure for every dollar you put money into lead generation you’re getting nlphhf along with a positive ROI. It’s so easy. And avoid each of the nonsense about geo-fence displays, retargeting, banner ads and other things which does nothing to your medical practice.