Nearing the end of 2016, Google started letting webmasters know about impending changes to their search engine ranking system that would have impact on how sites would be viewed in 2017. To continue to rank well in 2017, websites will have to hit certain additional criteria. In the following paragraphs, I discuss these key new changes that will impact your website’s organic Search engine optimization rankings in the Google Search Engine.
The first item on their own list is the one about being sure that your web site includes a published SSL certificate in position. Now, in terms of Google search rankings go, you will begin to be penalized should you not have an SSL certificate in place on the site.
One of the first moves in this connection already now set up, is the fact should you not have an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer remember that the site is not secured. Clicking on the exclamation mark raises the specifics in the security infraction. This new item is currently already set up on the browser with the January 2017 Chrome “56” browser update.
SSL certificates usually are not a significant expense these days and you can have them set up for only about $26 per year if you are not running an e-commerce site contributing to $70 or so if you are. Google is extremely considering customers being protected as they head to websites directed by Google and they wish to make certain that customer data entered on these internet websites is encrypted as well as a person’s information and facts are kept safe. In this regard, they are going to therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate in place. So, if being found by Google organically is important to you personally, this is a step you need to take together with your site.
Next on their agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google continues to be listening to their complaints. Google has found that popup adds often can cover a whole screen on a mobile device and can even be hard to get rid of. Now as Googlebot crawls your webpages and in particular, your mobile webpages, bear in mind that they are looking on popup adds with disfavor along with your page will likely be penalized if popup adds are found.
Google’s move here is because are planning to deliver quality content for their search and “AdWords” customers on the part of their advertisers. They may be on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an enhance sell something. Advertising on the web will almost certainly commence to change because of this new search engine ranking requirement so when you are wanting to be found and you currently run popups on your own pages, you will be wanting to start doing a bit of rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you for it as opposed to penalizing you.
Another change required for 2017 will almost certainly see many people scrambling to enhance their internet site design architectures. Almost half of Access to the internet today is done by mobile devices including tablets.
In a recent study done by a Google subsidiary company, it absolutely was found the average load time to get a webpage on the mobile device remains sitting at about 19 seconds to load. This same study shows that mobile device users on the other hand just have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and for their AdWords advertisers, usually are not getting loaded.
So everything is changing. Google has setup an entirely separate internet search engine “page indexing” database inside their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and when your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google is likely to make note of it and your page will no longer be arriving inside their search engine results for users up until you can have this fixed.
With over 50% of all website interactions now provided by mobile, it has the chance of cutting your total visitors by almost half when your pages happen to be flagged by Googlebot for being slow loading – not really that mobile was working for you anyway with approximately 53% of people clicking off before your page ever got loaded to begin with.
In reality, many WordPress theme providers are actually scrambling to build and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury remains out on these however regarding whether they sfherw get down for the 2-4 second page loading time “sweet-spot” requirements now being required by Google.
To hit loading times which can be consistently this fast, will virtually require the construction of “natively coded, responsive” webpages that do not use widgets of any sort. And even enough time use to convert the content of the existing fat page right into a fast loading, content filled mobile page will take time that may still maintain your page out of the fast loading category.
In conclusion, the Internet search engine these days is looking for professionally built, natively coded webpages to serve up solid content to the customers on mobile devices. To achieve success with a website organically in the future as a result, will require for a lot of online entrepreneurs, a need to rebuild existing websites.