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Every AdWords advertiser is usually trying to find a approach to decrease their click costs. When in reality most PPC advertisers wake up each morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. A lot of people get very frustrated at this point and end up shutting down their campaigns. What a lot of people don’t understand is the reason Google keeps charging increasingly more per click is because their AdWords campaigns have some big problems and these big troubles are leading to penalties from Google. That’s right; you’re being punished by Google. Listed here are the main reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.


Firstly, you must know that Google is totally obsessed with “Relevancy”. In PPC management Relevancy is the key to either succeeding in AdWords or failing miserably. Google is about returning relevant search engine results for their users. Just what exactly does Google look out for in your AdWords campaigns? Google looks to see if your ad as well as your site are 100% relevant to the keyword that was searched on. Google likes to begin to see the keyword appearing within your ad a couple of times and appearing several times throughout your landing page. That way Google know that it’s offering the searcher with relevant results. If your campaign is not set up like this then this is just why your bid charges are increasing everyday. Google has deemed your campaign with “% Relevancy”.

You Need To Make Your Campaigns Have Relevancy

You may ask, “Well how how is it possible to me to publish a particular ad for each and every keyword to make my landing page relevant to my entire keyword list?” That’s where the skill of professional PPC management is available in. You Have To create your ads as well as your landing page be highly relevant to the keyword searched on. This is actually the key to obtaining lower click costs! Should you don’t hold the time or even the know how you can make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to some professional.

You Have To Organize Your Campaigns Correctly

Google majorly frowns upon campaigns who have all of their keyword lists stuffed into just 1 or 2 adgroups. Google expects each of the keywords to become sorted and organized into very closely knit adgroups with the keywords inside an adgroup being relevant to one another. Google hates campaigns that have tons of keywords in the same adgroup and absolutely detests if the keywords have little concerning the other person. In PPC management I’ve found which i get significantly better results if I take my clients keywords and put each keyword into an adgroup by itself. Organizing your

campaign correctly is a large part of getting great click costs in the search engines.

Split Testing Your Ads Can Dramatically Decrease Click Costs

That’s right; Split Testing your ads Daily can possess a dramatic impact on click costs. If you feel about how exactly Google determines ad cost you’ll start to realize how important Split testing actually is. Split testing helps you find which ads are higher performing and obviously the higher performing ads make the most clicks. Should your ad is 1) Perfectly Relevant and two) Includes a great Click-Through-Rate because of this your ad will have a greater Quality Score. Quality score helps determine your ad rank as well as your cost per click.

I know it sound very confusing, but Split Testing together with the strategies I mentioned previously is extremely powerful. If you don’t understand most of these strategies to lessen your click costs, then it’s ijswdu you choose whether you’re going to figure out how to apply many of these strategies yourself or whether you’re planning to let a PPC Expert do all of the heavy lifting to suit your needs. AdWords is really a complicated game but when managed correctly can be a very profitable revenue stream and leads for your business.

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