Search Engine Optimization Costs can be greatly influenced by answering some fundamental questions about your business and SEO plans, objectives, as well as other consideration. Below are a few questions or issues every small business should resolve before engaging a search engine optimization consultant, or trying to implement SEO themselves:
1.What is the number one priority, objective, or goal that you want to attain using your online marketing efforts?
Want to establish your small business being an “authority site”?
Are you seeking to develop a community using social media marketing?
Are you currently trying to generate more leads to fill your sales funnel?
Are you are trying to bring in more customers to some retail or physical location?
What exactly is your required outcome for visitors to your site?
What is your “business model” for the website marketing?
The responses to these questions will affect the internet marketing strategy, approach, or techniques which can be most suitable.
2. The Major SECRET of Internet Millionaires and virtually ALL Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is among the fundamentals of getting good results online. But, just as major league athletes focus on the fundamentals of the competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – It Really Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted visitors is exactly what matters most. Attracting targeted prospects essentially means that the website visitors to your site are already pre-qualified to the extent that you are presenting these with information which is aligned as to what they are searching for. This assumes, needless to say, that the methods employed to attract these are consistent with search engine optimization and search engine optimization best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How do prospects and customers find you – and how could you attract more?
Which keywords do prospects use while they are searching on the internet for which you are offering?
Where can be your business currently ranked for anyone terms in search engines like google?
How competitive are definitely the keywords that you are currently using to market your small business?
How viable is it that you will be capable of rank for all those keywords soon?
4. What does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page of the natural “organic” Search Results Position (often known as by the acronym: “SERP”) in reaction to some search for a particular keyword or keyword key word, OR an advertiser has outbid all other advertisers to show up inside the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of men and women search online before making a purchase.
72% of men and women use Google when performing online search.
98% of men and women pick a business on “Page 1” when creating a “decision”.
Conclusion: Should your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you may be missing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that individuals performing online searches increasingly look past the Sponsored Results and right to the “organic results” for that information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest way to generate traffic for first time websites, to check keywords, and also to “pump” life into websites which can be stuck on page 2, 3, 4, 5….157…or else not prominently displayed in the search results….BUT…the price of the bought traffic may be worthless…particularly when it doesn’t convert to sales.
When business owners or webmasters get frustrated making use of their online efforts, there is frequently a temptation to try and replace with lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting as it is to produce “traffic” fast using this method, it needs to be understood there are very real risks associated with it.
A person with a legitimate bank card charging capacity can generate traffic fast. Beware, however, that the traffic generated from most of these sources is really a total waste of income. Ask almost whoever has used it.
Obviously, Google and Yahoo make literally huge amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense great deal of savvy online marketers created online advertising empires by functioning as advertising “arbitrage” agents. Within the last a long period, however, many of those very same marketers complain of losing vast sums on promotional initiatives.
Caution: If you wish to use paid advertising to purchase traffic, proceed carefully – and limit your spending before you verify that this cost/benefit ratio of your own advertising program is in your accepted tolerances, and expectations.
6. Market And Keyword Research – and How to “re-position” your company online (if required).
One of many smartest things you can do, and certainly among the first things you really should do, is always to perform some fundamental market and keyword research. Only by conducting detailed market and keyword research can you know how to proceed together with your internet marketing efforts. Only after performing niche research can you determine whether you may be wasting money and time (and lost-opportunity costs) by trying to market your business based on words or terms or “keywords” which are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to get a sense about all this at no cost using the Google AdWords Keyword Tool.
Begin by entering a broad term that concerns your small business or niche. Then scan the final results for that keywords you are currently using.
Then evaluate the competition, both in terms of AdWords and also in the search engine itself. In the event the first page of natural SERP results is dominated by major corporations, major “authority sites”, or some other stiff competition, then that keyword may be hard to rank for. This is especially valid if the SERP effects are for main indexed pages.
On the other hand, in the event the first page of Google returns a lot of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and should they be not from “authority sites”, but instead from blogs or smaller sites, then ranking for anyone particular keywords may be achievable, and perhaps even relatively simple).
7. Knowing Who Your Visitors Are – Capturing Visitor Contact Info for Lead Generation
The single most important missing element from most business websites may become a “lead capture form”. It’s hard to think by using literally billions of websites published, so many websites lack this type of valuable but inexpensive as well as simple-to-implement tool.
Lead capture forms have been available for about 10 years. And we have all grown accustomed to making use of them – as consumers, or as “subscribers”. You may be reading this article information as a result of having entered your email address in to a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, depending on how it really is implemented).
Lead capture forms are usually integrated with Auto responders like Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be seeking to develop any kind of economic intelligence regarding your visitors, and attempting to establish a follow-up rapport together, it is important to incorporate lead capture forms in your website.
At the most basic level, starting a lead capture form can be accomplished within minutes.
8. Understanding Web 2. and How Social Media Can be Leveraged to Facilitate SEO and also to Increase Your Business:
Web 2. and Social Media are incredibly complex and dynamic developments. The easiest way to comprehend the potential for Web 2. and Social Media, in terms of the way they can enable you to grow your enterprise is this: Allow It To Be Simple For People to discover You and also Everything You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – this means that they are preconfigured (typically) to enable for RSS feeds, Social Networking Sharing, Commenting, etc.
It’s no secret that the way Google (as well as other leading search engines) rank their search engine results is basically based on how many other people think. It makes sense that the many people who connect to your site, the greater Google will consider jmkuiz site to get an “authority site”, or at a minimum a meaningful site, in a particular niche, or perhaps for certain keyword terms.
The easiest, cheapest, and probably the most effective things which you can do today to enhance your search engine optimization would be to incorporate a blog in your website (or allow it to be your website), and also to create meaningful and relevant content frequently (e.g. 4 times a week or maybe more).