The concept is within the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and even more importantly from a business standpoint–which ideas generate income? That’s the key question.
Sometimes the brain settle into “sleep mode” and attempting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The Inventions Ideas you draw from your better your chances of finding that golden nugget. There are several ways to move ideas from grey to green matter. Here are some tips:
Don’t Leave Home Without It – Record it! No matter how many ideas you might have, also have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the thought. One never knows when an understanding may surface. If you’re much like me, away from pen might be from mind!
One of the best tools will be the smartphone. The QWERTY keyboards are well suited for rapid idea recording. And, if you discover yourself without any way of writing it down, well…leave yourself a voicemail.
Find the correct Environment – If you feel better in a quiet room be sure you start brainstorming in this setting. Our company is often flooded with excessive “noise clutter” inside our casual and working lives. If quiet is what exactly you need, then find the empty conference room (or janitor’s closet) far from phone calls, emails and interruptions. Find that quiet place and allow your mind settle. Require a deep breath and clear the clutter, blow out the brain dust and pay attention to the silence.
Some of your best ideas surface in the strangest places. Yes, the shower is a great place. For a few odd reason my head is effective in the shower. Perhaps it’s the positive ions or even the flowing water in the minor key of nature (most sounds of nature are in a minor key to suit your needs musicians). Granted, it may be hard to write down ideas inside the shower, however for some odd reason ideas often flow with all the water. So when you find the appropriate environment, write Those ideas down. Stupid ideas. Strange ideas. Left field ideas…all the ideas.
Timing is Everything – Some brains think better each morning and some better at night. Some don’t think whatsoever but that’s another matter. To me, my mental abilities are sharper each day. Once that cup of coffee hits my neurons and mixes with many dopamine my thoughts is off and running. Thus, if it is ideas you need, make sure to reserve focused time and energy to jot down ideas at the period of peak intellectual alertness.
In case you are on the other side along with your brain tends to set using the sun, ensure that you capitalize on the “night person” benefits. One advantage of the night owl personality is the fact that great ideas may come during the night, rest within your sleeping brain, then upon waking they supply merely the solution you were hoping to find. The old saying, “sleep on it” has more benefits we realize. Not only does sleep encourage patience but it allows ways to ferment and incubate.
Whiteboard Magic – The whiteboard is probably the best brainstorming tools ever invented. Basically If I don’t have a whiteboard I find it hard to think, especially when I have to “think out loud.” Just look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and simply plain fun to look at.
Even when you are much like me along with your handwriting looks encrypted, the white board is a great tool to “allow it to all flow.” The white board provides for writing, erasing, easy editing, multiple colors and best of all—it forces one to maintain your thoughts brief. In addition, ideas from the group meeting are often incorporated to the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical along with the words/ideas you record. Clear, concise and Ideas For Inventions is really a natural by-product of good whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen could have written the very first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some at your workplace. You will end up surprised just how valuable something this erasable slate may become. And, if cost is not a barrier, utilizing a whiteboard that records and prints your brainstorms is the best of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in many councilors there is certainly wisdom”. In marketing exactly the same holds true. There is just no alternative to objective filtering brought on by multiple minds taking a look at multiple ideas. The mass mind meld usually works best at the start of the brainstorming process because a group of people can frequently generate rapid fire ideas to start the procedure. Once the shotgun of thoughts, words and ideas is put on paper or whiteboard, the whole process of narrowing on the winning ideas begins. Give and take in addition to healthy debate and interaction can also help with this particular process.
But bear in mind, it’s best to possess a team leader within this process. If there is no one to direct the thought stream you can easily get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, also have a target under consideration for the ideas. Ask yourself, “what exactly is the purpose of these ideas?” Ask, “Just how can we offer new services or products from what we learn and see?” And most of all, allow the results speak for themselves. The conclusion in the process may be diverse from the ogzbhq so don’t hesitate to modify, stop, drop or add new goods and services when the storm has ended. Brainstorming, just like a storm, takes on a life of its very own-so let your thoughts just do that.
Don’t Forget about the Customer – The best goods and services are Inventhelp New Inventions, not company driven. Soliciting ideas out of your website, comment boxes and focus groups are critical. For instance, one company I dealt with enjoyed a difficult time deciding on a product or service color. So, a simple survey with 3 to 5 color choices along with a radio button selection interface was all we required to gain feedback from web customers. Since your internet site is working 24/7, let it become the supply of free researching the market. Hiring a professional focus group marketing company might be cost prohibitive, so utilize calls to your current customers, internet site surveys and industry events as being a way to obtain decision data.