Armenian bookmaker TotoGaming has embarked on a strategy of introducing considerable improvements to the omni-channel operations, specifically in its provision of 사다리게임. Over the past two decades TotoGaming has created one of many largest networks of retail operation in the area, with the company making great progress through its make an effort to provide customers with the best the market provides. This includes both enhanced web and mobile presence.

TotoGaming Board Chairman Suren Khachatryan explained that the company puts a great emphasis on a technique of multiplying the amount of live events and the quantity of live markets per event, since it attempts to satisfy growing demands of clients for quick and reliable information.

“Quite recently we now have significantly increased our in-play betting offerings,” he explained. “We use a clear take a look at the brilliant future of Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in both number and quality.”

Khachatryan said he highly appreciates the collaboration with your video content providers as IMG, Perform, Sportsman and Betradar, which enables the business to supply around 50,000 live-stream events to customers each year. “Due to good quality products in our providers, we anticipate over 30% increase of in-play betting,” he added.

TotoGaming increased its in-play coverage in Q3 to 18,000 matches each month and aims for over 20,000 monthly at the end of the year. Khachatryan believes the next step in broadening the collaboration with its providers will move the business to some higher-level nowadays in this, user-friendly gaming and sports betting world.

This season the company released the mobile version of their Online Sportsbook, including all video-streaming materials and products from your leading content providers.

Already during the initial few weeks of the release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.

Khachatryan commented: “We want to follow-up with new trends in modern gaming and sports betting developments by implementing increasingly more innovative technologies and features, basing our services on official data methods to provide our customers with fast and accurate data.”

TotoGaming also places a lot of increased exposure of customer care and supplies online 24/7 support services to keep that goal. It has also taken a ‘special approach’ to the customer experience by making its user interface comfortable and attractive to the final user, and all of this within the company’s adherence to the principles in the responsible gaming.

TotoGaming’s partners have got all been keen to exhibit their support for that bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are of course thrilled to ensure TotoGaming being a new partner to our own premium streaming service. The collaboration will take a number of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We look forward ioyqow expanding our relationship with TotoGaming in the future years because they take sports betting to your more impressive range in Armenia.”

Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming has grown to be a fundamental element of every sportsbook and we are looking towards jointly develop the most effective product for TotoGaming’s customers. Our company is happy to welcome TotoGaming amongst our clients and are getting excited about a lengthy and reliable cooperation.”

John Harlow, Head of Sales-Betting for Perform Group, said: “It is a great pleasure to provide TotoGaming with our Watch&Bet content, and that i look ahead to forming a lengthy lasting partnership together.”

Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to get won TotoGaming as a new partner. It’s our aspiration to offer our partners with everything else necessary to run probably the most entertaining and informative offering within the sports betting.

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